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Beth Jordan
successful struggle in unsympathetic times
YWCA Toronto
women of distinction award 2005: social justice
Beth Jordan has a rare combination of gifts. She combines a sparkling
and optimistic
personality with a tough political analysis and focused activism. Her
efforts have helped
shape successful strategies responding to violence against women during
unsympathetic
times. Beth Jordan is the 2005 YWCA Woman of Distinction recipient for
Social Justice.
Best known for her work on solidifying and expanding the Assaulted
Women’s
Helpline, a
life-saving telephone support service for women isolated in abusive situations,
Beth Jordan
sets the tone for a savvy new generation of feminists articulate about
the intersections of
gender, race, class, physical ability and sexual orientation in the struggle
for human justice.
In 1997, Beth Jordan took the helm of the Assaulted Women’s Helpline,
setting the
community a-buzz about the energy of this forceful young Black woman,
just recently
graduated from George Brown. Expanded in the late 80’s from an
occasional service operated
in the basement of Toronto area shelters, this vital organization was
nascent when Beth took
on its leadership. Under her direction, the organization matured into
a more diverse one,
solidifying itself structurally through systems, processes and board
and staff development.
But it was not long before Beth Jordan, her new systems in place, was
able to measure the true
need for this service across the province. In an achievement that stands
out as
successes for women’s anti-violence work in a decade of backlash,
Beth Jordan took the
Toronto-based Assaulted Women’s Helpline Ontario-wide. Ms. Jordan
researched, wrote
proposals, developed media support, lobbied, strategized, developed architectural
plans for alarger work space, and met with women’s groups provincially.
She badgered, cajoled,
charmed and, ultimately, succeeded in persuading politicians and decision-makers
to fund
her well-thought-out plan. She helped develop a new image and ad campaign
for the new
helpline that included television commercials, ads on shopping carts, posters
in police
stations and hospitals, and of course, the by-now-familiar Assaulted Women’s
Helpline
number in the front of every phonebook in Ontario. Today the Helpline receives
45,000 calls.
But Beth Jordan did not stop at this. She is also a founding member
of the Provincial Cross
Sectoral Violence Against Women Strategy Group formed in response
to a spate of murders
in the summer of 2000. The group successfully lobbied for an alternative
to the "law and
order" rhetoric of the day. They crafted 39
Emergency Measures for Women and Children,
and advocated for all-party sign-off on a relief package for women and
children in the
Province of Ontario. Through brave and prompt interventions following
her appearance as a
witness at the Joint Committee on Child Custody and Access, Beth Jordan
informed the
public and the women’s community about the intimidation mounted
by the fathers’ rights
movement. She contributed crucial analysis to the overall women’s
movement response to
federal Divorce Act reform. Beth Jordan has provided stalwart backing
to the successes and
struggles of the Jane Doe audit, is a valued member of the Provincial
Coroner’s
Domestic
Violence Death Review Committee, the first of its kind in Canada, and
provided a steady
hand during transition at the helm as the Board President of the once-troubled
Nellie’s.
Currently, Beth Jordan owns and operates an independent management
consulting practice
that focuses on training, planning and evaluation for non-profit organizations.
She remains
engaged in the struggle for women’s equality rights and the fight
for social justice.
Beth was born in Bridgetown, Barbados. She has two sons, Adrian 9, and
Kobe 7. She lives in
Toronto’s Riverdale area.
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